Our core team

james ward, BA (Hons)

Technical Director 

James has been involved in the tow bar industry for over 16 years. Starting as a trainee technician with PCT Automotive he went on to become the UK Technical and Operations Director for Erich Jaeger, a global leading tow bar wiring manufacturer. James is well known for his expertise and in-depth technical knowledge throughout the tow bar industry. Holding an Honors Degree in Business Management specializing in business strategy, James is the technical expert at Ultimate Towbars and also a member of our installation team.

You can find James’s LinkedIn profile here:  https://www.linkedin.com/in/james-ward-71795578/

Michael 'ADE' ward, BA (Hons)

Company Director

Ade has a wealth of experience working in technical and customer care industries. A graduate of Sheffield Hallam University he also holds professional technical qualifications in fault diagnostics and resolution. During the past few years he’s been fully involved with Ultimate Towbars and now works in the office alongside being part of the installation team.

To view his LinkedIn profile visit… https://www.linkedin.com/in/michael-ade-ward/

devon white

Sales Director

Devon joined Ultimate Towbars in 2022 to further develop the business and to act as the primary contact for all our customers. With her wealth of expertise working in customer relations and accounts management, Devon is the go-to person for those seeking to have a towbar fitted to their vehicle.

You can view Devon’s LinkedIn Profile Here> https://www.linkedin.com/in/devon-white-997601141/